Television does not lack stupid commercials. There are so many out there. But one that is being aired during this Christmas season I find very insulting. That is one that is put out by one of the auto makers (I’m not going to name it or the auto model) that opens with Santa and one of his elves in front of a PC or Notebook video chatting with a young boy of 8 to 10 years of age. Essentially, Santa tells the boy that he has been good and would receive an extra present and proceeds to ask the boy what he wants. Santa goes on to name a few items that a normal 8 to 10 year old would want. But does this boy want those items? Oh, no. This boy asks for a car. And it just so happens to be the cat that this auto maker manufactures. The boy goes on to name the features and praises the car.
Come on!!! I’m going to run right out and buy this cat because some 8 to 10 year “convinced” me about the car? I don’t think so. How many cars has this boy owned? How many has he been responsible to maintain? How many miles has he driven. No, what this commercial has convinced me to do is never buy this car because the auto maker believes that I am an idiot without any functioning brain cells and will buy a car on the basis of some talking points from a child.
On a similar note, another automobile commercial that came in a close second as the stupidest auto commercial is one where we see a woman getting out of her car after being out on Black Friday looking all haggard and beat. Then we see her neighbor come over and comment on her condition. The first woman (the shopper) agrees but tells her neighbor how much she saved. The neighbor then tells the woman that she saved thousands by purchasing a certain vehicle. The auto maker wants the idiot in us to believe that shopping is the same as buying a vehicle for herself. The shopper bought items for other people (the fact that she got up early to partake in the Black Friday hysteria is another exercise in idiocy, but that is for another blog) and neighbor bought an SUV for herself. Hey, automakers, NOT the same!
I know that the automakers are just looking to drive business and make sales but do it in such a way as to not to insult our intelligence. You want to increase sales? Try lower the overinflated prices of your product. Dealers, be happy with a reasonable profit. Automakers, try trimming the salaries of some of the over-paid & underworked executives so as to lower the overall overhead. I’m not referring to the line workers because they actually add value to the product.
There are other stupid commercials out there, but I found the one with the young boy pushing for a new car especially insulting.